Welcome to Wild Iris Apothecary
The Wild Iris Philosophy
At Wild Iris Apothecary, we believe truly good skincare is a thoughtful balance of nature, tradition, and responsible formulation. Our approach is guided by a simple principle: use only what is necessary, nothing more.
We value ingredients for what they genuinely offer—whether botanical, mineral-based, or time‑honored in traditional skincare. Many of our formulas lean into plant-based ingredients, while others reflect heritage practices that may include ingredients like tallow. Rather than following trends or strict labels, we focus on intention: choosing materials that serve a purpose, respect the skin, and support the integrity of each product.
We never use synthetic fragrances, and every ingredient is selected carefully, researched thoughtfully, and used at the lowest effective amount to create formulas that feel gentle, balanced, and made to be trusted. This allows us to honor old‑world apothecary values while meeting modern standards of care.
Transparency matters to us. We believe you deserve to understand not just what is in your products, but the philosophy behind why they were chosen.
Rooted in tradition. Guided by intention. Thoughtfully refined for today.
​Wild Iris Apothecary
Brought to you by Lulu Tru
Rooted in Heritage. Bloomed with Care.
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Wild Iris Apothecary is a small‑batch skincare and body care line founded by sisters Dawn and Dena, and proudly rooted at Lulu Tru, a holistic salon and spa serving the community since 2013. Blending old‑world apothecary inspiration with modern care, Wild Iris focuses on creating products that feel grounding, honest, and thoughtfully made.
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Inspired by a childhood shaped by family, faith, and time spent on their grandmother Iris’ garden‑filled farm in Geauga County, Wild Iris reflects a slower, more intentional way of caring for the body. Their father’s love of collecting antique medicine and apothecary bottles also left a lasting impression—reminding them that quality, craftsmanship, and purpose have always mattered.
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Today, Wild Iris is a quiet tribute to both their grandmother and their father, honoring the values they passed down: respect for the land, appreciation for tradition, and care in the details.
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Each product is created in small batches using thoughtfully chosen ingredients—never synthetic fragrances—and designed to support the skin gently and effectively. Some formulas lean deeply into botanical tradition, while others incorporate time‑honored ingredients like tallow, reflecting a belief that true skincare comes from balance, not trends.
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Dena brings the earth‑connected heart of Wild Iris, cultivating and foraging plants from her local family land to create botanical infusions used in select salves and formulas. Dawn, owner of Lulu Tru, contributes over a decade of experience in holistic, non‑toxic beauty, guiding each product with the same standards of care she has upheld in her salon and spa since 2013.
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Wild Iris Apothecary is thoughtfully made, deeply personal, and proudly brought to you by Lulu Tru.