In addition to our natural hair & skincare products, Lulu Tru is home to a locally-made, hand-crafted Boutique!

Enjoy shopping for yourself or buying unique gifts for loved ones...


Based on the biodynamic, zero-mile, organic, and fair trade ingredients, we create agricosmetic treatments and rituals combining extraordinary performance with healthful formulations which have a high concentration of botanical ingredients. We have a profound belief in respect for the environment and for promoting waste reduction. Each and every formulation, packaging, material, individual article or tool is designed to have a minimal environmental impact and to be long-lasting or reusable and composted or transformed into a new resource. Our products' high concentration of botanical active ingredients and their incredible effectiveness when applied in the right amount make them perfect for a wide variety of uses. 

Original & Mineral

When it comes to using O&M's color the 'only thing you have to fear is fear itself'. Often times, people say that you can't achieve the same results without ammonia, resorcinol and PPD as you can with traditional color. We're never happier than when we see the face of people after we’ve proven that wrong! Our wide range of colors, permanent and demi, are great for all hair types. Worried about grey hair poking through? Our line will fight against those greys to give you full coverage, as well as give anybody as bright of color as they’d like! They're full line of retial products also give any hair the kick it needs to get it in shape! After using our color and product once, we guarantee you won’t want to go back to any other line. 


Founded with beauty, health, and sustainability at heart, Neuma has a great philosophy: professional performance hair care, health and sustainability need to be mutually exclusive!  Healthy hair is beautiful hair, and Neuma gives you beautiful hair without sacrifice.  Without adding synthetic fragrences, sulfates, parabens, 4-dioxane, phthalates, glutens, neurotoxins, aluminum compounds, glycols, formaldehyde donors, ureas, carcinogens, this genuine and sustainable brand will keep your hair beautiful and sustain your color while also keeping in your health in mind.


Our style is inspired by simplicity, harmony and good taste. By creating "beauty" we want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love. At Davines we only use the minimum quantity of material needed and we do our best to design packaging that can be reused and recycled. 

Aveda Hair Care

Aveda was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities. In keeping with Ayurvedic principles—and because of their concern for the Earth—Aveda is committed to using organic ingredients. 

Eminence Organic Skin Care

Discover how Eminence's superior spa products and treatments deliver outstanding results.  Pioneers of the organic skin care movement, Eminence Organic Skin Care melds herbal craftsmanship, skin rejuvenation techniques and hand picked ingredients to craft natural organic and biodynamic skin care.  Eminence is rooted in a holistic approach to farming and production.  By choosing organic skin care, you are ensuring there are no harsh chemicals added to your products which are hand picked and never heated.  Offering the most effective results as actual seeds, pulps and peels impart regenerative and healing powers only nature can produce.


A company recognized for their committment to organic agriculture and wonderful charitable work.

Mission In Mantras

We hope you feel good while wearing our Mission In Mantras tanks & tees. We hope they inspire you to live more fully. And we hope we play a part in giving others a second chance.
#DonateLife with every purchase!
Our family is forever grateful to those who’ve made it possible for our father to stay with us longer, so we've decided to give back by making monthly donations to support local organ donation charities.
We've created a line of Tees & Tanks that aim to inspire, each with a mantra to live by. Look and feel good knowing $5 from every shirt sale is donated to giving others a second (or third!) chance at life. 

Mantra Band

MantraBands are simple, elegant bracelets with a touch of delicate polish and an uplifting message; promoting a lifestyle of optimism, positivity, & mindfulness. Wear your MantraBand every day as your daily reminder, affirmation, and inspiration. Made with love. 

Luca + Danni

Luca + Danni was born out of the simple yet powerful belief that dreams can come true. Created out of a family illness and the inspiration to revive a families jewelry business, Luca + Danni came to be. Each piece is hand-crafted here in the U.S. using authentic designs and local artistic inspiration. 


Since 1992, the founders at Zoya Nail Polish and Treatments have led the way with innovative product formulations that have removed potentially harmful toxins from all their products. Originally formulated free of formaldehyde, formaldehyde resin and toluene (Big3Free), the Zoya formulas quickly became Big5Free* with the subsequent removal of dibutyl phthalate (DBP) and later camphor. Today, Zoya Nail Polish and Treatments remains committed to a proactive approach to developing quality, toxin free products. With over 300 long wearing shades that our nail technicians love using, Zoya is not only the smart choice but also the stylish one!* Formaldehyde, Formaldehyde Resin,Toluene, Dibutyl Phthalate (DBP) and Camphor.

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